Rally AI

Strategic communications for startups and their founding teams (Techstars '24)

Tools Used

Figma, Framer

Background

Rally AI empowers startups and their founding teams to harness the power of AI-driven communications, enabling them to command their industry narratives and foster meaningful engagements both locally and globally.

Challenge:

1. Rally AI is a startup seeking to establish itself as the go-to AI-driven coalition platform.

2. The target audience includes a diverse range of individuals and organizations.

3. Rally AI needs to convey a sense of innovation, inclusivity, and impact while avoiding an overly rigid or detached demeanor.

Solution:

1. Brand Strategy & Design: We strategized & designed a global brand image, taking advantage of a well-crafted design language to communicate Rally AI's core values, technology, and collaborative spirit.

2. Design Language: Users could swipe vertically for a day-to-day view, and horizontally to see detailed events for a selected day. A force-press gesture allowed users to toggle between week and month views.

3. Clear Messaging: A strong brand message, incorporating key themes like innovation, collaboration, tech, and positive impact, will resonate with target audiences and differentiate Rally AI from competitors.

4. Gorgeous Website (built-in Framer): To showcase Rally AI's new brand, position in the market, and discoverability, we developed a simple, yet robust, landing page in Framer using subtle motion with the brand logo, colors, and typography.

Outcome:

The outcome of the branding process was a versatile design language that effectively conveyed Rally AI's core values of innovation, inclusivity, and impact. The logo, color palette, typography, and imagery choices resonated with the target audience, establishing a strong brand identity. The brand's innovative and modern feel was well-received, with positive feedback from users highlighting its ability to inspire trust and confidence. The website, built in Framer, effectively showcased the brand and its mission, further solidifying Rally AI's position as a leading AI-driven coalition platform.