Milestones

A collection of wins, social feed, and latest projects.

Milestone

Milestone

Semi-Passive Income Week Ending Jan 31

This past week's semi-passive affiliate income breakdown (week ending January 31):

Sub count: 19,995 (+24)

💰 Affiliates:
- PartnerStack: $770.15
- Misc (Framer, Tally, etc): $179.44
- AdSense: $294.70
- Gumroad: $15.89
- Impact: $230.00

This week’s affiliate total: $1,490.18

Does not include sponsorships this week or investments.

My channel 👇

https://go.davidalex.com/youtube

Semi-Passive Income Week Ending Jan 17

This past week's semi-passive affiliate income breakdown (week ending January 17):

Sub count: 19,917 (+46)

💰 Affiliates:

  • PartnerStack: $262.85

  • Misc (Framer, Tidio, etc): $560.15

  • Impact: $325.00

  • AdSense: $218.02

This week’s affiliate total: $1,366.02

Does not include 3 new sponsorships this week or investments.

My channel: https://go.davidalex.com/youtube

2% Rule in Criticism

David Alex concept graphic titled "2% Rule in Criticism" — a feedback slider scale from Criticism to Truth with the caption "Find the 2% and change everything"
David Alex concept graphic titled "2% Rule in Criticism" — a feedback slider scale from Criticism to Truth with the caption "Find the 2% and change everything"

The 2% rule in criticism is a transformative concept that encourages us to adopt a mindset of open-mindedness and growth even when faced with harsh or seemingly unfounded feedback. It suggests that even in the most negative or inaccurate critique, there's likely a small kernel of truth—a 2% nugget of insight—that we can learn from.

Finding the 2% and Changing Everything:

The true power of the 2% rule lies in its ability to transform how we perceive and respond to criticism. By actively searching for and acknowledging the 2% truth, we can:

  • Gain New Insights: We might discover previously unrecognized weaknesses.

  • Build Unoffendable: Even if it's unfounded criticism, see where you can grow.

  • Deepen Self-Awareness: We gain a clearer understanding of how others perceive us and our actions, which can be invaluable for personal growth.

The 2% rule in criticism is a powerful tool for personal growth and improved communication. By focusing on the potential truth hidden within even the harshest feedback, we can turn criticism into a catalyst for positive change and achieve greater self-awareness and success. Remember, sometimes the smallest nuggets of truth can have the biggest impact on our lives.

Superhires

David Alex framework graphic titled "SuperHires: Hire software first, then humans to run the software" — a timeline showing AI and productivity tools for Copywriter, Sales, Marketing, Project Manager, and Recall roles
David Alex framework graphic titled "SuperHires: Hire software first, then humans to run the software" — a timeline showing AI and productivity tools for Copywriter, Sales, Marketing, Project Manager, and Recall roles

Hire checklists, not brains.
Hire automations, not skillsets.
Hire creators, not consultants.
Hire optimizers, not managers.

The secretary was essentail to business in the 1950s. Today, there secretary role is dead. The assistant role is also (generally) dead. Or at least, it’s completely redefined.

You can build a million dollar one-person business without humans. The best hire is software. It works 24/7 and never complains. Then, hire people to manage the software.

Bet On Yourself

David Alex motivational bar chart graphic titled "Bet On Yourself" — showing growth from First Attempt to Current Attempt with progressively taller bars on a dark background
David Alex motivational bar chart graphic titled "Bet On Yourself" — showing growth from First Attempt to Current Attempt with progressively taller bars on a dark background

A simple phrase, "The hoax is that tomorrow is a better day to start," was the fuel to transform my life. Explores the counterintuitive concept that the biggest risk we take is not starting at all. You don't need a better circumstance, reason, or story about why it can or can't work. You just need to bet on yourself.

Read Better

David Alex productivity system graphic titled "Recall Everything" — a workflow diagram connecting Kindle and Audible to Readwise, Gmail daily email, and a Notion database for searchable knowledge recall
David Alex productivity system graphic titled "Recall Everything" — a workflow diagram connecting Kindle and Audible to Readwise, Gmail daily email, and a Notion database for searchable knowledge recall

Key Models

  • Exploration: Focus on discovering new ideas rather than stressing about memorizing details. This approach makes reading enjoyable and engaging.

  • Automation: Utilize modern tools to streamline reading and information recall. Key tools include Kindle for accessibility, Audible for listening while reading, Readwise for resurfacing highlights, and Notion for organizing notes and thoughts.

Tools

  • Kindle: Offers the convenience of carrying thousands of books without physical weight.

  • Audible: Syncs with Kindle to provide audio narration, reducing cognitive load.

  • Readwise: Exports and revisits highlights, making it easy to retain important information.

  • Notion: Integrates with Readwise to store and access notes and highlights easily.

Milestone

Milestone

Not all work is created equal

David Alex business framework graphic titled "Not All Work Is Created Equal" — comparing $5,000 revenue breakdowns across Service/Freelancer, eCommerce, and Leverage Assets models showing that productized services yield the highest profit margin
David Alex business framework graphic titled "Not All Work Is Created Equal" — comparing $5,000 revenue breakdowns across Service/Freelancer, eCommerce, and Leverage Assets models showing that productized services yield the highest profit margin

Often, work is attributed to dollar amounts but it requires looking at a few key components together.

Milestone

Milestone

Baptize California

Baptize California "Join the Movement" campaign graphic in bold orange with crowd silhouette — branded social media asset for America's largest synchronized baptism event
Baptize California "Join the Movement" campaign graphic in bold orange with crowd silhouette — branded social media asset for America's largest synchronized baptism event

My (unofficial) role for Baptize California was Chief Architect, which included Web Developer, Full Stack Development, Workflows, Email Communication, and Compliance. A chief architect is a leader who designs and implements an organization's technical architecture to support its organizational strategy.

Stats

  • 12,216 Baptisms Statewide

  • 300+ Partner Churches

  • 56(out of 58) Counties Represented

  • 1,500 new believers

Knowledge not found in schools is the source of money not found in employment.

🔎 Quote I recently heard that got me thinking:

Knowledge not found in schools is the source of money not found in employment.

I never learned how to become a YouTuber or how to create digital products that could sell from my college degree.

Right now, those that get paid the most, that we want to hire and value the most…. are often great at specific knowledge and generally it's not found in a mass school system. What is specific knowledge?

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

(Hint to learn where you specific knowledge lies… 👇🏼)

Often, it’s the intersection of two things you genuinely are curious about.

Ex. Long distance running and fashion, graphic design and philosophy, history and software and so on.

What specific knowledge can you pursue?

That is the key to raising your value in the market.

Join 1K+ Readers

Sent out every two weeks. No spam.

Join 1K+ Readers

Sent out every two weeks. No spam.

Join 1K+ Readers

Sent out every two weeks. No spam.