aiEDU
Tools Used
Figma, Squarespace
Background
aiEDU is a non-profit that creates equitable learning experiences that build foundational AI literacy. Whether you have ten weeks or just five minutes, we have an engaging, free curriculum that’s easy to use.
Challenge:
Limited Expertise: The aiEDU team possessed a strong vision for their new brand and content but lacked the experience to translate it into a functional, beautiful website. Once they had tried building it themselves, they reached out to my team.
Complex Technical Requirements: The desired website functionality extended beyond the capabilities of standard website builders.
Responsive Design Demands: No matter what kind of screen someone uses (phone, tablet, computer), the website had to look good and be easy to use. This meant some extra planning during development.
Scalable Solution: The website needed to be built on a foundation that could easily accommodate more content and evolving organizational needs.
Solution:
Collaborative Wireframing: Worked closely with the aiEDU team to develop detailed wireframes, bridging the gap between their vision and technical implementation.
Scalable Content System: Integrated a robust content system, we empowered the aiEDU team to easily update and manage content without requiring technical expertise.
Successful Brand Launch: The new website played a pivotal role in the successful launch of aiEDU's rebranding efforts, attracting new audiences and generating increased interest in their programs.
Outcome:
We delivered a website that effectively communicates aiEDU's brand identity through a visually compelling design that aligns with their branding guidelines. The clean and user-friendly interface ensures a smooth user experience, allowing visitors to easily navigate and find relevant information. The website has been useful to hundreds of thousands of visits with minimal changes since launch in April 2023.
